Why Local Growth Initiative?
Every successful business starts with a great product or service—but sustainable growth depends on how well that value is communicated. Many small and medium-sized businesses lack the time, resources, or strategic expertise to build a strong brand and communicate effectively with the market.
Local Growth Initiative was created to bridge that gap by providing strategic communication support, helping businesses strengthen their market presence, build trust, and unlock new opportunities for long-term growth.
Benefits
The Local Growth Initiative is designed to provide practical, strategic support that creates lasting value for your business. Rather than focusing on short-term promotion, the programme helps you build a stronger foundation for sustainable growth.
Strategic Communication
Develop a clear communication strategy that aligns with your business goals and speaks effectively to your target audience.
Stronger Brand Positioning
Define what makes your business unique and build a consistent brand that stands out in the market.
Expert Guidance
Work alongside experienced communication and branding professionals who provide practical advice tailored to your business.
Media Exposure
Gain opportunities to increase your visibility through collaboration with local and regional media where relevant.
Pilot Campaign
Put your strategy into action with a pilot communication campaign designed to test, measure, and optimise your approach.
Long-Term Growth
Receive recommendations and strategic direction that continue to support your business beyond the duration of the initiative.
Process
Every participating company goes through a structured process designed to ensure that the strategy is tailored to its specific needs and growth objectives.
1. Application
Submit your application with basic information about your company, your products or services, and your business goals.
2. Selection
Applications are reviewed based on the programme's eligibility criteria, growth potential, and commitment to long-term development.
3. Initial Consultation
We meet to better understand your business, identify communication challenges, and define strategic priorities.
4. Research & Analysis
Our team analyses your brand, market position, competitors, target audience, and existing communication efforts.
5. Communication Strategy
Based on our findings, we develop a tailored communication strategy with clear objectives, key messages, and actionable recommendations.
6. Pilot Campaign
The strategy is brought to life through a pilot communication campaign, allowing us to test and refine the approach in a real-world setting.
7. Implementation Support
We work closely with your team throughout the implementation phase, providing strategic guidance and ongoing support.
8. Evaluation & Recommendations
At the end of the project, we evaluate the results, measure the impact, and provide recommendations to support your company's continued growth.
Investment
The Local Growth Initiative follows a co-financing model designed to make strategic communication more accessible to growing businesses.
Provence and the initiative's partners cover 75% of the project costs, while selected companies contribute the remaining 25%, demonstrating their commitment to long-term growth and development.
Eligibility
The Local Growth Initiative is open to small and medium-sized businesses that are ready to invest in their long-term growth through strategic communication and brand development.
To be eligible, your company should:
✓ Be actively operating for at least one year
Your business should have an established presence and a proven track record in the market.
✓ Generate regular revenue
Applicants should demonstrate stable business activity and ongoing commercial operations.
✓ Offer a product or service with growth potential
We are looking for businesses with strong products or services that can benefit from improved positioning and communication.
✓ Be committed to growth
Successful applicants should be willing to invest time, collaborate throughout the programme, and contribute the required 25% co-financing as part of their commitment to the initiative.
“Today’s local business can become tomorrow’s market leader—when vision is supported by strategy.”